Course Modules

Module 1 - Course Introduction

Module 1 - Course Introduction Module 1 - Course Introduction

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Outline of Module 1 Outline of Module 1 1

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MAR3023 Graduate Assistant Office Hours MAR3023 Graduate Assistant Office Hours 2

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MAR3023 - How this Course Works MAR3023 - How this Course Works 3

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Attachment

Syllabus - FA18.doc Syllabus - FA18.doc 4

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Attachment

Schedule - FA18.pdf Schedule - FA18.pdf 5

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MAR3023 - In-Class Sessions MAR3023 - In-Class Sessions 6

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Attachment

How to take WSJ Assessments.pptx How to take WSJ Assessments.pptx 7

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Module 1 Videos Module 1 Videos 8

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Attachment

Honors - How to get registered for Connect.ppt Honors - How to get registered for Connect.ppt 9

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Attachment

How to Get Set Up for WSJ Assessments - Section 5 - FA 2018.pptx How to Get Set Up for WSJ Assessments - Section 5 - FA 2018.pptx 10

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Module 2 - Let's Learn About the Basics of Marketing

Module 2 - Let's Learn About the Basics of Marketing Module 2 - Let's Learn About the Basics of Marketing

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Outline of Module 2-1: Let's Learn About the Basics of Marketing Outline of Module 2-1: Let's Learn About the Basics of Marketing 1

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MAR3023 Graduate Assistant Office Hours MAR3023 Graduate Assistant Office Hours 2

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Module 2-1 Videos Module 2-1 Videos 3

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Outline of Module 2-1: Let's Learn About the Basics of Marketing Outline of Module 2-1: Let's Learn About the Basics of Marketing 4

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Outline of Module 2-2: Marketing Strategy and Planning Outline of Module 2-2: Marketing Strategy and Planning 5

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Module 2-2 Videos Module 2-2 Videos 6

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Outline of Module 2-2: Marketing Strategy and Planning Outline of Module 2-2: Marketing Strategy and Planning 7

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Outline of Module 2-3: Marketing Environment Outline of Module 2-3: Marketing Environment 8

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Module 2-3 Videos Module 2-3 Videos 9

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Outline of Module 2-3: Marketing Environment Outline of Module 2-3: Marketing Environment 10

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Outline of Module 2-4: Exam 1 and Module Wrap-Up Outline of Module 2-4: Exam 1 and Module Wrap-Up 11

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Module 2-4 Videos Module 2-4 Videos 12

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Outline of Module 2-4: Exam 1 and Module Wrap-Up Outline of Module 2-4: Exam 1 and Module Wrap-Up 13

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Module 3 - Getting to Know Our Customers

Module 3 - Getting to Know Our Customers Module 3 - Getting to Know Our Customers

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Outline of Module 3-1: Customers: Business to Consumers Outline of Module 3-1: Customers: Business to Consumers 1

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Module 3-1 Videos Module 3-1 Videos 2

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Outline of Module 3-2: Customers: Business To Business Outline of Module 3-2: Customers: Business To Business 3

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Module 3-2 Videos Module 3-2 Videos 4

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Outline of Module 3-2: Customers: Business To Business Outline of Module 3-2: Customers: Business To Business 5

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Outline of Module 3-3: Choosing the Right Customers - Segmentation, Targeting and Positioning Outline of Module 3-3: Choosing the Right Customers - Segmentation, Targeting and Positioning 6

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Module 3-3 Videos Module 3-3 Videos 7

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Outline of Module 3-4: Marketing Research - Getting to Know Your Customers Outline of Module 3-4: Marketing Research - Getting to Know Your Customers 8

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Module 3-4 Videos Module 3-4 Videos 9

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Outline of Module 3-4: Marketing Research - Getting to Know Your Customers Outline of Module 3-4: Marketing Research - Getting to Know Your Customers 10

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Outline of Module 3-5: Exam 2 and Module Wrap-Up Outline of Module 3-5: Exam 2 and Module Wrap-Up 11

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Module 3-5 Videos Module 3-5 Videos 12

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Outline of Module 3-5: Exam 2 and Module Wrap-Up Outline of Module 3-5: Exam 2 and Module Wrap-Up 13

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Module 4 - Value Creation Through Products

Module 4 - Value Creation Through Products Module 4 - Value Creation Through Products

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Outline of Module 4-1: Value Creation Through Products Outline of Module 4-1: Value Creation Through Products 1

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Module 4-1 Videos Module 4-1 Videos 2

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Outline of Module 4-1: Value Creation Through Products Outline of Module 4-1: Value Creation Through Products 3

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Outline of Module 4-2: Developing New Products Outline of Module 4-2: Developing New Products 4

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Module 4-2 Videos Module 4-2 Videos 5

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Outline of Module 4-2: Developing New Products Outline of Module 4-2: Developing New Products 6

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Outline of Module 4-3: Exam 3 and Module Wrap-Up Outline of Module 4-3: Exam 3 and Module Wrap-Up 7

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Module 4-3 Videos Module 4-3 Videos 8

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Outline of Module 4-3: Exam 3 and Module Wrap-Up Outline of Module 4-3: Exam 3 and Module Wrap-Up 9

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Module 5 - Capturing Value Through Price and Delivering Value Through Place

Module 5 - Capturing Value Through Price and Delivering Value Through Place Module 5 - Capturing Value Through Price and Delivering Value Through Place

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Outline of Module 5-1: Pricing Concepts Outline of Module 5-1: Pricing Concepts 1

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Module 5-1 Videos Module 5-1 Videos 2

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Outline of Module 5-2: Pricing Strategies and Tactics Outline of Module 5-2: Pricing Strategies and Tactics 3

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Module 5-2 Videos Module 5-2 Videos 4

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Outline of Module 5-2: Pricing Strategies and Tactics Outline of Module 5-2: Pricing Strategies and Tactics 5

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Outline of Module 5-3: Supply Chain and Channel Management Outline of Module 5-3: Supply Chain and Channel Management 6

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Module 5-3 Videos Module 5-3 Videos 7

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Outline of Module 5-4: Retailing and Omnichannel Marketing Outline of Module 5-4: Retailing and Omnichannel Marketing 8

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Module 5-4 Videos Module 5-4 Videos 9

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Outline of Module 5-4: Retailing and Omnichannel Marketing Outline of Module 5-4: Retailing and Omnichannel Marketing 10

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Outline of Module 5-5: Exam 4 and Module Wrap-Up Outline of Module 5-5: Exam 4 and Module Wrap-Up 11

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Module 5-5 Videos Module 5-5 Videos 12

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Outline of Module 5-5: Exam 4 and Module Wrap-Up Outline of Module 5-5: Exam 4 and Module Wrap-Up 13

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Module 6 - Communicating Value Through Promotion

Module 6 - Communicating Value Through Promotion Module 6 - Communicating Value Through Promotion

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Outline of Module 6-1: Integrated Marketing Communications Outline of Module 6-1: Integrated Marketing Communications 1

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Module 6-1 Videos Module 6-1 Videos 2

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Outline of Module 6-2: Advertising, Public Relations and Sales Promotions Outline of Module 6-2: Advertising, Public Relations and Sales Promotions 3

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Module 6-2 Videos Module 6-2 Videos 4

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Outline of Module 6-3: Professional Selling and Sales Management Outline of Module 6-3: Professional Selling and Sales Management 5

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Outline of Module 6-4: Module Wrap-Up Outline of Module 6-4: Module Wrap-Up 6

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Module 7 - Global Marketing, Social Media and Marketing Ethics

Module 7 - Global Marketing, Social Media and Marketing Ethics Module 7 - Global Marketing, Social Media and Marketing Ethics

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Outline of Module 7-1: Global Marketing Outline of Module 7-1: Global Marketing 1

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Outline of Module 7-2: Social and Mobile Marketing Outline of Module 7-2: Social and Mobile Marketing 2

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Outline of Module 7-3: Marketing Ethics Outline of Module 7-3: Marketing Ethics 3

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Outline of Module 7-4: Exam 5 and Module Wrap-Up Outline of Module 7-4: Exam 5 and Module Wrap-Up 4

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Course Modules

Module 1 - Course Introduction

Module 2 - Let's Learn About the Basics of Marketing

Module 3 - Getting to Know Our Customers

Module 4 - Value Creation Through Products

Module 5 - Capturing Value Through Price and Delivering Value Through Place

Module 6 - Communicating Value Through Promotion

Module 7 - Global Marketing, Social Media and Marketing Ethics

Well-Being

FOR EVERYONE

FOR STUDENTS

FOR EMPLOYEES

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