Outline of Module 5-2: Pricing Strategies and Tactics

 

MArketing webcourses banner.jpg

 

MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-2: PRICING STRATEGIES AND TACTICS

     

    PRICING STRATEGIES AND TACTICS

     

    READ

    1. CH 15: Strategic Pricing Methods and Tactics

     

    VIEW

    1. Consideration for Setting Pricing Strategies
    2. Pricing Strategies
    3. New Product Pricing
    4. Pricing Tactics
    5. Legal and Ethical Aspects of Pricing

     

    COMPLETE

    1. Chapter Quiz #8

           A. The Quiz Covers Chapters 14 and 15

           B. The Quiz is on Connect.

           C. You must complete the Quiz in 45 minutes.

           D. You will have TWO attempts to take the Quiz. We will take the

               HIGH Score even though Connect tells you the Average Score.

     

    2. WSJ Quiz #8

           A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

           B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

           C. You must complete the Quiz in 45 minutes.

           D. You will have ONE attempt to take the Quiz.

           E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.