Outline of Module 3-1: Customers: Business to Consumers

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 3-1: CUSTOMERS:BUSINESS TO CONSUMERS

 

  1. View Module 3 Introduction Video from Dr. Massiah

  1. Graduate Assistants and Their Office Location and Hours

 

CONSUMER BEHAVIOR

 

READ

  1. CH 6: Consumer Behavior

 

VIEW

  1. The Consumer Decision Process
  2. Factors Affecting the Consumer Decision Process
  3. Involvement and Consumer Buying Decisions