Outline of Module 6-1: Integrated Marketing Communications

 

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 6-1: Integrated Marketing Communications

     

    Integrated Marketing Communications

     

    READ

    1. CH 18: Integrated Marketing Communications

     

    VIEW

    1. The Communication Process
    2. The AIDA Model
    3. Elements of an IMC Strategy

     

    COMPLETE

    1. Chapter Quiz #10

           A. The Quiz Covers Chapter 18

           B. The Quiz is on Connect.

           C. You must complete the Quiz in 45 minutes.

           D. You will have TWO attempts to take the Quiz. We will take the

               HIGH Score even though Connect tells you the Average Score.

     

    2. WSJ Quiz #10

           A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

           B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

           C. You must complete the Quiz in 45 minutes.

           D. You will have ONE attempt to take the Quiz.

           E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

     

    CONTINUE

    Module 6-2