Outline of Module 2-2: Marketing Strategy and Planning

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 2-2: MARKETING STRATEGY AND PLANNING

 

MARKETING STRATEGY AND PLANNING

 

READ

  1. CH 2: Marketing Strategy and Planning

 

VIEW

  1. Macro Strategies for Developing Customer Value
  2. The Marketing Plan
  3. Portfolio Analysis
  4. Growth Strategies

 

COMPLETE

  1. Chapter Quiz #2

       A. The Quiz Covers Chapter 2

       B. The Quiz is on Connect.

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

2. WSJ Quiz #2

       A. The Quiz covers 5 articles ( Download How do I know what articles are on the WSJ Quiz

).

       B. The Quiz is on WSJ Assessment site Links to an external site..

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

       E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

 

CONTINUE

Module 2-3