Module 5-2 Videos

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-2: PRICING STRATEGIES AND TACTICS

     

    PRICING STRATEGIES AND TACTICS

     

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    1. Consideration for Setting Pricing Strategies

     

    1. Pricing Strategies

     

     

    1. New Product Pricing

     

    1. Pricing Tactics

     

    1. Legal and Ethical Aspects of Pricing