Outline of Module 4-2: Developing New Products

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 4-2: Developing New Products

 

 

NEW PRODUCTS

 

READ

  1. CH 12: Developing New Products

 

VIEW

  1. Why Do Firms Create New Products
  2. Diffusion of Innovation
  3. How Firms Develop New Products
  4. Product Life Cycle

 

COMPLETE

  1. Chapter Quiz #7

       A. The Quiz Covers Chapter 12

       B. The Quiz is on Connect.

       C. You must complete the Quiz in 45 minutes.

       D. You will have TWO attempts to take the Quiz. We will take the

           HIGH Score even though Connect tells you the Average Score.

 

2. WSJ Quiz #7

       A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

       B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

       E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

 

CONTINUE

Module 4-3