Outline of Module 3-3: Choosing the Right Customers - Segmentation, Targeting and Positioning

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 3-3: CHOOSING THE RIGHT CUSTOMERS - SEGMENTATION, TARGETING AND POSITIONING

 

 

SEGMENTATION, TARGETING AND POSITIONING

 

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  1. CH 9: Segmentation, Targeting and Positioning

 

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  1. Segmentation 
  2. Targeting
  3. Positioning