Outline of Module 3-4: Marketing Research - Getting to Know Your Customers

 

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 3-4: MARKETING RESEARCH - GETTING TO KNOW YOUR CUSTOMERS

     

    MARKETING RESEARCH

     

    READ

    1. CH 10:  Marketing Research

     

    VIEW

    1. The Marketing Research Process: Steps 1 and 2
    2. The Marketing Research Process: Step 3
    3. The Marketing Research Process: Steps 4 and 5

     

    COMPLETE

    1. Chapter Quiz #5

           A. The Quiz Covers Chapters 9 and 10

           B. The Quiz is on Connect.

           C. You must complete the Quiz in 45 minutes.

           D. You will have TWO attempts to take the Quiz. We will take the

               HIGH Score even though Connect tells you the Average Score.

     

    2. WSJ Quiz #5

           A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

           B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

           C. You must complete the Quiz in 45 minutes.

           D. You will have ONE attempt to take the Quiz.

           E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

     

    CONTINUE

    Module 3-5