Outline of Module 4-1: Value Creation Through Products

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 4-1: Value Creation Through Products

 

  1. View Module 4 Introduction Video from Dr. Massiah

 

Graduate Assistants and Their Office Location and Hours

 

 

Product Strategy: Products, Branding and Packaging

 

READ

  1. CH 11: Product, Branding and Package Decisions

 

VIEW

  1. Product Mix and Product Line Decisions
  2. Branding
  3. Packaging

 

COMPLETE

  1. Chapter Quiz #6

       A. The Quiz Covers Chapter 11 

       B. The Quiz is on Connect.

       C. You must complete the Quiz in 45 minutes.

       D. You will have TWO attempts to take the Quiz. We will take the

           HIGH Score even though Connect tells you the Average Score.

 

2. WSJ Quiz #6

       A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

       B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

       E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

 

CONTINUE

Module 4-2