Outline of Module 3-2: Customers: Business To Business

 

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 3-2: CUSTOMERS: BUSINESS-TO-BUSINESS CUSTOMERS

     

    BUSINESS-TO-BUSINESS MARKETING

     

    READ

    1. CH 7: Business-To-Business Marketing

     

    VIEW

    1. B2B Markets
    2. B2B Buying Process
    3. The Buying Center - Roles and Culture
    4. The Buying Situation

     

    COMPLETE

    1. Chapter Quiz #4

           A. The Quiz Covers Chapters 6 and 7

           B. The Quiz is on Connect.

           C. You must complete the Quiz in 45 minutes.

           D. You will have TWO attempts to take the Quiz. We will take the

               HIGH Score even though Connect tells you the Average Score.

     

    2. WSJ Quiz #4

           A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

           B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

           C. You must complete the Quiz in 45 minutes.

           D. You will have ONE attempt to take the Quiz.

           E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

     

    CONTINUE

    Module 3-3