Outline of Module 2-3: Marketing Environment

 

MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 2-3: MARKETING ENVIRONMENT

 

 

READ

1. CH 5: Marketing Environment

 

VIEW

1. Immediate Environmental Factors
2. Macroenvironmental Factors

 

COMPLETE

1. Chapter Quiz #3

       A. The Quiz Covers Chapter 5

       B. The Quiz is on Connect.

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

2. WSJ Quiz #3

       A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

       B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

       E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

 

CONTINUE

Module 2-4