Outline of Module 2-1: Let's Learn About the Basics of Marketing

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 2-1: LET’S LEARN ABOUT THE BASICS OF MARKETING

 

  1. View Module 2 Introduction Video from Dr. Massiah 

 

 

  1. Graduate Assistants and Their Office Location and Hours

 

  1. Know Your Group Number - AFTER Drop/Add ends, Click on "People" in the left-hand tool bar, then click on "Work Group" in the middle of the Screen...You should now see "Work Group #" with a number...That is your Table Number for In-Class Sessions as well...Please KNOW this number when you come to class.

 

OVERVIEW OF MARKETING

 

READ

  1. CH 1: Overview of Marketing

 

VIEW

  1. Core Aspects of Marketing
  2. The Marketing Mix
  3. Marketing Evolution

 

COMPLETE

  1. Chapter Quiz #1

       A. The Quiz Covers Chapter 1

       B. The Quiz is on Connect.

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

2. WSJ Quiz #1

       A. The Quiz covers 5 articles ( Download How do I know what articles are on the WSJ Quiz

).

       B. The Quiz is on WSJ Assessment site Links to an external site..

       C. You must complete the Quiz in 45 minutes.

       D. You will have ONE attempt to take the Quiz.

       E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.

 

CONTINUE

Module 2-2