Outline of Module 1

 

 

MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 1: LET’S GET STARTED

 

WELCOME TO PRINCIPLES OF MARKETING

1. View Welcome Video from Dr. Massiah

 

 

1. Graduate Assistants and Their Office Location and Hours

 

COURSE INTRODUCTION

READ

1. How This Course Works - Please READ and KNOW the rules of the road.
2. Course Syllabus
3. Course Schedule Download Course Schedule
4. In-Class Sessions
5. What Articles do you need to read for WSJ Quizzes? Download What Articles do you need to read for WSJ Quizzes?

VIEW

1. Dr. Massiah Reviews the Course Syllabus and Requirements
2. You are a Multimillion Dollar Brand - - Brand You!!!
3. Getting Involved – Delta Sigma Pi International Business Fraternity

COMPLETE

1. Get registered on McGraw Hill Connect – Instructions Download Instructions
2. Get Registered on WSJ.com and WSJ Assessment site – Instructions Download Instructions
3. Syllabus Quiz 1 – On McGraw Hill Connect Site - Read and View EVERYTHING under the Start Here link BEFORE taking the syllabus quiz...Not JUST the syllabus.