Module 6-2 Videos

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 6-2: Advertising, Public Relations and Sales Promotions

     

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    1. Planning and Executing An Ad Campaign - Steps 1 and 2

     

    1. Planning and Executing An Ad Campaign - Steps 3 and 4

     

     

    1. Planning and Executing An Ad Campaign - Steps 5, 6 and 7

     

     

    1. Public Relations and Sales Promotion

     

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    Module 6-3