Outline of Module 5-1: Pricing Concepts

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-1: PRICING CONCEPTS FOR ESTABLISHING VALUE

 

  1. View Module 5 Introduction Video from Dr. Massiah

 

  1. Graduate Assistants and Their Office Location and Hours

 

PRICING CONCEPTS

 

READ

  1. CH 14: Pricing Concepts for Establishing Value

 

VIEW

  1. Pricing in General
  2. 5 C's of Pricing:  Company Objectives
  3. 5 C's of Pricing:  Customers
  4. 5 C's of Pricing:  Costs
  5. 5 C's of Pricing:  Competition
  6. 5 C's of Pricing:  Channel Members