Outline of Module 5-4: Retailing and Omnichannel Marketing

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-4: RETAILING AND OMNICHANNEL MARKET

     

    RETAILING AND OMNICHANNEL MARKET

     

    READ

    1. CH 17: Retailing and Omnichannel Marketing

     

    VIEW

    1. Retailing in the United States
    2. Choosing Retail Partners
    3. Identifying Types of Retailers
    4. Developing a Retail Strategy
    5. Managing an Omnichannel Strategy

     

    COMPLETE

    1. Chapter Quiz #9

           A. The Quiz Covers Chapters 16 and 17

           B. The Quiz is on Connect.

           C. You must complete the Quiz in 45 minutes.

           D. You will have TWO attempts to take the Quiz. We will take the

               HIGH Score even though Connect tells you the Average Score.

     

    2. WSJ Quiz #9

           A. The Quiz covers 5 articles (How do I know what articles are on the WSJ Quiz Download How do I know what articles are on the WSJ Quiz).

           B. The Quiz is on WSJ Assessment site (Links to an external site.)Links to an external site..

           C. You must complete the Quiz in 45 minutes.

           D. You will have ONE attempt to take the Quiz.

           E. Your grade will NOT show up on Webcourses immediately.  We will post WSJ Quiz grades after each Exams.