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MAR3023-18Fall 0005
Module 4-2 Videos
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MAR3023-18Fall 0005
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Module 4-2 Videos
Fall 2018
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Module 4-2 Videos
MAR3023 - Principles of Marketing
Dr. Carolyn Massiah
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Why Do Firms Create New Products
Diffusion of Innovation
How Firms Develop New Products
Product Life Cycle
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Outline of Module 4-2: Developing New Products
Outline of Module 4-2: Developing New Products