Close

Module 5-1 Videos

MArketing webcourses banner.jpg

 

MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-1: PRICING CONCEPTS FOR ESTABLISHING VALUE

     

    VIEW

    1. Pricing in General

     

    1. 5 C's of Pricing:  Company Objectives

     

    1. 5 C's of Pricing:  Customers

     

    1. 5 C's of Pricing:  Costs

     

    1. 5 C's of Pricing:  Competition

     

    1. 5 C's of Pricing:  Channel Members

     

    Continue

    Module 5-2

     

      Outline of Module 5-1: Pricing Concepts Outline of Module 5-2: Pricing Strategies and Tactics