Module 5-3 Videos

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

MODULE 5-3: SUPPLY CHAIN AND CHANNEL MANAGEMENT

     

     

    Supply Chain and Channel Management

     

    VIEW

    1. The Importance of Marketing Channels

     

    1. Designing Marketing Channels

     

    1. Managing the Marketing channel and Supply Chain

     

    1. Making Information and Merchandise Flow Through Marketing Channels