Week 6: Introduction/Objectives/To-Do

Read ThisIntroduction

In Week 6, we will  cover the various market segments we sell to in the MEEC industry.  A customer selling strategy for hospitality concentrates on who the hospitality organization sells to, what products and service will be offered and what selling techniques will be used.  We typically segment these organizations into meaningful clusters that allows for a customized selling strategy.  Then we need to understand what products or services are needed by that market segment.  Lastly, we need to be organized to do business with the prospective customer.

ExploreObjectives (After studying this module, you'll be able to...)

  • List the various hospitality market segments
  • Describe the characteristics of each market segment
  • Discuss the implications of selling to each market segment

AssignmentTo-Do...

  • Read Chapter 6
  • Review the Power Point (deck) and understand the concepts
  • Practice the exercise
  • Attend the ZOOM Client Interview/Q & A this week with your group