Modules List Page

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MAR3023 - Principles of Marketing
Dr. Carolyn Massiah

 

Course Modules

  • Module 1 - Start Here
  • Module 2 - Let's Learn About the Basics of Marketing
  • Module 3 - Getting to Know Our Customers
  • Module 4 - Value Creation Through Products
  • Module 5 - Capturing And Delivering Value Through Price and Place
  • Module 6 - Communicating Value Through Promotion
  • Module 7 - Global Marketing, Social Media and Ethics