Purpose: Utilize Art & Design and Photoshop Basics. Demonstrate understanding of Image File Types and Watermarking. Design and Develop a personal Brand and Visual Identity.

Task: Design a simple logo for yourself in a digital imaging program. Demonstrate watermarking techniques by applying your logo to a photograph or artwork created by you. Create a sample business card or letterhead or any other similar materials utilizing your logo.  Build a basic brand guide for yourself that includes what colors and fonts were used in creation of your logo, as well as a 3-5 sentence reflection regarding the design choices you made. 

Submit: You will be submitting 2 separate files. First, a final PNG logo with a transparent background. Second, a DOC/PDF that includes: image with logo as a watermark, sample business card/letterhead/etc with logo in use, and a basic brand guide that includes: colors used, fonts used, and 3-5 sentence reflection.

I have created a Pinterest board with various examples, tips, and inspiration you can view HERE.

HERE IS AN EXAMPLE OF A STUDENT'S SUBMISSION FROM A PREVIOUS SEMESTER:

Student Example_Project1_DIG2109.pdf Download Student Example_Project1_DIG2109.pdf