Module Introduction

How do Independent and Corporate Film studios make decisions and produce product? What issues influence their decisions.

This module will discuss the creative stage, the production stage, the marketing stage, and the distribution stage of film.

The purpose of this module is to give insight to how Film Studios and its executives manage a film portfolio and make decisions.

Module Overview


By the end of this module, what should I be able to do?	Which course materials will support me to do it?	Which activity/assessment lets me demonstrate that I can do it?
1. Describe the process of creative and production stage	The Business of Entertainment Vol 1, Ch 1-3, and 7 The Business of Media Distribution Chapter 9 Assigned video links in Webcourses, To be assigned in Lecture	Discussion #2 Quiz #2
2. Describe the distribution stage
3. Describe the marketing stage

Reading To help you complete Discussion 2 please complete the Directors Roundtable Video in your Creative Links.

Video To help you complete Quiz 2 please focus on the Textbook Readings and Study Guide.

Engage in Discussion #2, which will contain two parts (initial post and reply).

Quiz Take Quiz #2, which covers Module 2 and includes multiple-choice and essay questions.